• Various/Onna Carr

Jennifer Herwitt of Jherwitt


What led you to start JHerwitt?

JHerwitt was launched by Vogue. I have collected insects since I was a little girl. I used to make my grammar school friends wear butterfly hats I made and we would forage through the forest for hours on end. I LOVED making dioramas for our found insect friends to live in. Later I volunteered at the Bronx Zoo helping create natural habitats for live animals and for taxidermy still lifes’. JHerwitt “A Collection of Living Jewels” began as my homage to the insect world. Each stunning ‘specimen’ one collects comes with its own glass faced box, a collection tag and informational cards that inform you of the ecological and spiritual significance of insects in general as well as the specific insect ‘specimen’ you’re collecting These informational cards enlighten you on how we are impacted by these diminutive wonders and to what extent theworld would be affected by the absence of these fascinating creatures.


There are also informational cards describing interesting facts, historical origins and spiritual significances of various gems. For example; Did you know that the softest element and the hardest element in the universe have precisely the same chemical composition? Pencil lead (the softest element) and Diamonds (the hardest) come from the same elements? They also explain how and why this is. You will also learn how the colors of Fancy Diamonds come to be and the spiritual meanings the colors represent.


What is your favorite aspect of JHerwitt?

The incredibly beautiful, complex world of insects and the opportunity JHerwitt gives me to explore, portray and present these fabulous insects to those who aren’t necessarily aware of their elegance. Yet they are often demonized, loathed and feared. We have still only discovered the ‘tip of the iceberg’ in regards to how many species of insects there are in the world. Millions of insects remain undiscovered. Their contributions to life are often unknown yet they impact our lives in so many beneficial ways. They are the pollinators and garbage disposals of the world. Many, many forms of food simply would not exist at all without their participation. Insects’ power to heal and feed the world is endless. They teach us about community, organization, team work and so much more. Their beauty, ingenuity, grace, diversity and durability is incomparable.


What have you learned the most from JHerwitt?

That the world is a complex, intertwined universe. Every living thing; animals and plants alike have a purpose and we all affect and depend upon one another. There is much to learn and admire from these diminutive wonders. Insecta is the only class of animals that has adapted to every climate and topographical condition, from the glaciers of the far north to the boiling temperatures of hot springs. One square mile of rural land yields more insects than the number of people in the entire world, with an estimated 30 million species yet to be discovered. Adept at survival, some insects can go years without eating, while others use warning colors or toxins to deter predators. Insects are often demonized for crop destruction but in reality, many plants depend on insects for pollination and the production of seeds. Without insects, at least 85% of flowering would not be able to reproduce. Critical sources of food such as strawberries, apples, kale and squash would be lost as would much more of our biodiversity and many of our medicinal remedies.


Insects provide invaluable guidance in times of change, in matters of community, and in finding inspiration in the simplest purposes. From metamorphosis, we learn that change is essential for growth and that to achieve the new we must relinquish the old. Many insects live in colonies and play specific roles within their communities, instructing us in working and living as part of a group, and in finding value in our own individual purpose. Insects are attuned to the subtle signals of other insects as we too must be attuned to the subtle signals of life around us.


What tips and ideas do you have for other’s who would like to start a jewelry business?

For me, it is a labor of love. Dive in, be creative, use conflict-free gems and create supportive, safe jewels: making the world a better, more beautiful and loving place. Never negate the impact you have on this fragile planet. Do not take for granted that what you take from this planet has an effect. Be educated and be sure that what you use creates jobs and life and NEVER causes harm, extinction, or wars to obtain it. Conflict-free diamonds may cost more, but they insure a safe and ethical way to create an industry that celebrates what diamonds represent.


What are your favorite features of Jherwitt?

It’s not just jewelry; it’s a “Collection of Living Jewels.”


What is at the heart of Jherwitt that you want your customers to take home?

The heart of Jherwitt is that I am an interior designer, multiple Emmy-award-winning set decorator, closet entomologist, and spinner of jewels. A native of New Jersey, I migrated from the East Coast to Los Angeles, where I transform personal living spaces and weave sets for film and television. All of my work is characterized by productive creativity and an unchecked enthusiasm for all things creeping and crawling. Inspired by the profound beauty and complexity of the insect world, I channel my love of insects into jeweled editions of these diminutive wonders, and I am sure to never overlook the positive omen of an anthill by my door.


What is at the heart of Jherwitt that you want your customers to take home?

The heart of Jherwitt is that I am an interior designer, multiple Emmy-award-winning set decorator, closet entomologist, and spinner of jewels. A native of New Jersey, I migrated from the East Coast to Los Angeles, where I transform personal living spaces and weave sets for film and television. All of my work is characterized by productive creativity and an unchecked enthusiasm for all things creeping and crawling. Inspired by the profound beauty and complexity of the insect world, I channel my love of insects into jeweled editions of these diminutive wonders, and I am sure to never overlook the positive omen of an anthill by my door.

Jennifer and her jewelry company, Jherwitt, can be followed on the platforms listed:

Etsy—https://www.etsy.com/shop/JHerwittLivingJewels

Facebook—https://www.facebook.com/herwitt

Facebook Page—https://www.facebook.com/JHerwitt-304095069626047/ and https://www.facebook.com/Jherwitt/

Instagram—https://www.instagram.com/jherwitt_jewels/?hl=en and https://www.instagram.com/jenniferherwitt/?hl=en

Jewelstreet—https://www.jewelstreet.com/collections/Jherwitt

LinkedIn—https://www.linkedin.com/in/jennifer-herwitt-15a819b/

Lyst—https://www.lyst.com/designer/jherwitt/

Moddlinc—http://moddlinc.com/jennifer-herwitt/

Pink Lion—https://www.pinklion.com/shops/365-jherwitt

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