Petra Hall of Petronella Hall
Petra Hall is the owner of Petronella Hall, a company specializing in wallpaper, fabric, cushions, and Bespoke products from the UK. Petra’s interview is a fascinating look at her company and their beautiful line of elegant products.
What led you to start Petronella Hall and when did you start Petronella Hall?
I launched Petronella Hall fabrics in 2015, adding the wallpapers in 2016. I have always been in design of some sort since my A levels, though mainly fashion. At the age of forty-two, I finally enrolled in an art degree – illustration, it’s been a long road to get there. I completed the Degree, loved it, and went to work for a graphic design/marketing company—it definitely wasn’t for me. Whilst at Uni, I used the print room to screen-print textiles for my home. The technician was so sweet, he would let me print meters of it on the students days off and hang it all from the ceiling to dry. One weekend a friend popped over, saw my newly hung Dragonfly curtains and said “That’s it! That’s what you should do – design fabrics for the home!” It was one of those eureka moments, when the whole of your being says “YES! YES! YES!” and so I excitedly began a steep learning curve. Ten months in, and through a friend of a friend, we met up with Stephen Lewis of Lewis and Wood, he looked at the designs and said “Put them on wallpaper, don’t mess about – just get on with it.” So we did.
I love the name of your business, and I am just curious how you arrived at “Petronella Hall” for a name?
Thank you. Actually, “Petronella” is my real name. I wrestled a long time with using it, it seemed so presumptuous. I was teased mercilessly at school about it. I’ve kept it quiet a long time, but now for this season it seems to fit. It means “large rock,” which is funny as I’m only 5’4”!
What is your favorite aspect of owning and managing Petronella Hall?
Seeing my own designs being used in other people’s homes.
What have you learned the most from opening Petronella Hall?
Nothing is straightforward. Don’t panic. You’ll find a way.
What tips and ideas do you have for other’s who would like to start an interior design business?
Just get on and do it. It’s never too late.
What are your favorite products of Petronella Hall?
Ha Ha, well I designed them – so all of them!
What is at the heart of Petronella Hall that you want your visitors to take home?
A love for the beauty of nature with a dose of fun!
Petra Hall and her company, Petronella Hall, can be visited online at www.petronellahall.com and can be followed via the following links on social media.
Photos Courtesy of and used with permission of Petra Hall.